SIEW 2011: Platform to address Asian future energy needs at Asia Future Energy Forum (AFEF)

Singapore, 2 November 2011 – Reed Exhibitions, organizers of the successful World Future Energy Summit (WFES) in Abu Dhabi, announced the launch of ASIA FUTURE ENERGY FORUM (AFEF) which will be the anchor renewable energy event at the Singapore International Energy Week 2012, from 6 – 8 November 2012 at Marina Bay Sands.

AFEF 2012 will be committed to promoting advancement of R&D, Innovation and Investment in future energy, energy efficiency and clean technologies by engaging political, business, finance, academic and industry leaders to drive innovation, business and investment opportunities in response to the growing need for sustainable energy in Asia.

The theme of ‘Powering Sustainable Innovation in Asia’ will be the central topic addressed by international speakers at the conference representing all viewpoints in the energy and sustainability debate. Alongside the international conference, AFEF 2012 will host a specialized exhibition with companies from all over the world promoting their latest products and services, in addition to Asian Renewable Energy Project Village and Round table discussions.

Mr Chee Hong Tat, Chief Executive of the Energy Market Authority (EMA), said, "While Asian economies will continue to need fossil fuels to meet their rising energy needs and rapid growth, many countries are also looking at renewable energy resources, such as solar, wind, hydro and geothermal power, as an increasing part of their energy mix. With AFEF onboard for 2012, this will complement the other energy-related events that EMA has curated for SIEW in addressing current and future challenges facing the energy sector in Asia."

Mr Ara Fernezian, Group Exhibition Director for WFES, added, “The World Future Energy Summit in Abu Dhabi is playing a valuable role in engaging the global community in driving innovation, trade and investment opportunities. We at AFEF in Singapore, aim to play the same role and act as a platform alongside SIEW to serve the growing demand in Asia. We are therefore pleased to share our knowledge and experiences with our team in Singapore to work with the Energy Market Authority to deliver a successful AFEF event like WFES, during the Singapore International Energy Week 2012.”

Ms Michelle Lim, Managing Director of Reed Exhibitions (Singapore, Malaysia and Indonesia) remarked, “There is a clear need for a compelling alternative energy event in Asia. We have a strong brand globally in WFES. The EMA’s SIEW has gained traction over the years; we have collaborated with the EMA at past editions of SIEW. The launch of AFEF will encompass all renewable, sustainable and clean energy products, services and technologies with a view to augmenting the value proposition of future energy elements within the wider ambit of SIEW.”

Reed Exhibitions currently organizes some 19 events in the energy, oil and gas sector and another nine in the environment and urban planning sector.

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Notes to Editor:

About Reed Exhibitions
Reed Exhibitions is the world’s leading events organizer, with over 460 events in 36 countries. In 2010 Reed brought together over seven million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organized by 34 fully staffed offices.

Reed organizes a wide range of events, including trade and consumer exhibitions, conferences and meetings. Its portfolio of over 460 events serves 44 industry sectors, including:

Aerospace & aviation, automobiles, beauty & cosmetics, broadcasting, building & construction, electronics, energy, oil & gas, engineering & manufacturing, food service & hospitality, gifts, healthcare, interior design, IT & telecoms, jewelry, life science & pharmaceuticals, machinery, marketing, business services & training, medical education, printing & graphics, security & safety, sports & recreation, travel.

Working closely with professional bodies, trade associations and government departments Reed ensures that each and every event is targeted and relevant to industry needs. As a result, many Reed events are market leaders in their field.

Reed Exhibitions is part of Reed Elsevier Group plc, a publisher and information provider. In 2010, Reed Elsevier made an adjusted profit before taxation of £1,279 million on turnover of £6,055 million.

About the Energy Market Authority

The Energy Market Authority (EMA) is a statutory board under the Ministry of Trade and Industry. Our main goals are to ensure a reliable and secure energy supply, promote effective competition in the energy market and develop a dynamic energy sector in Singapore. Through our work, we seek to forge a progressive energy landscape for sustained growth. Please visit our Web site www.ema.gov.sg for more information.

About Singapore International Energy Week (SIEW)

5 November – 9 November 2012, Singapore

The 5th Annual SIEW 2012 is the foremost platform for top policymakers, industry players and commentators to discuss energy issues, strategies and solutions. SIEW brings together the world’s leading conferences, exhibitions, workshops and networking events in one week, in one location. Covering key issues such as oil & gas, energy trading, renewables, clean energy and smart grids, SIEW provides the ideal focal point to discuss energy security through the generation of ideas and exchange of best practice. SIEW is your opportunity to connect with energy leaders, impact the energy debate and define the future of energy. Please visit www.siew.sg for further information.

About World Future Energy Summit

The annual World Future Energy Summit in Abu Dhabi is the world’s foremost gathering of communities dedicated to clean and renewable energy, energy efficiency and the environment. Celebrating its fifth year in 2012, it is the leading international event for government and industry decision makers committed to finding viable, sustainable solutions to the world’s growing energy challenges.

It is an unparalleled forum for political, business and intellectual debate, and for networking and transactions between manufacturers, suppliers and customers in both the public and private sector.

It is a world-class conference, a large-scale exhibition, and an annual celebration of the winners of Abu Dhabi’s Zayed Future Energy Prize, which recognises global achievement in the fields of renewable energy and sustainability.

Hosted by Masdar, Abu Dhabi’s long-term investment in the commercial realisation of renewable energy and sustainable technologies, the World Future Energy Summit also features the annual Project Village, roundtable discussions, the Young Future Energy Leaders programme, and various corporate events and social engagements.

To be held under the patronage of H.H General Sheikh Mohammed bin Zayed, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, the World Future Energy Summit 2012 runs from January 16-19 at Abu Dhabi National Exhibition Centre.

For media enquiries, please contact:

Dawn Chin
Burson-Marsteller for EMA
Tel : +65 6671 3227
Email : dawn.chin@bm.com

Juniper Foo
EMA
Tel : +65 6376 7633
Email : juniper_foo@ema.gov.sg

Teo Hui Hiang
Senior Marketing Manager
Reed Exhibitions
Tel : +65 6780 4602
Email : huihiang.teo@reedexpo.com.sg