Joshua Soo

Joshua Soo
AgriFood Futures
Joshua Soo is an innovation strategist, systems thinker and venture builder helping scale the next wave of tech ventures for the new climate reality.
He runs a global tech commercialisation and investment platform with two brands, Agrifood Futures and Farmers2Founders, focused on getting companies investor-ready and unlocking pathways to commercial growth across Asia, Australia and New Zealand.
Joshua works with founders to sharpen strategy and accelerate growth; investors to source and scale high-potential ventures; governments to catalyse innovation ecosystems; and corporates to drive growth through open innovation.
Previously, Joshua was CEO and part-owner of the GROW Accelerator (Singapore) and a Director at an innovation consulting firm (Australia), advising Fortune 500s, startups and public agencies. With over 15 years of experience across innovation, investment and internationalisation, he brings strategic clarity, creative energy, and executional grit to every challenge.













































