陶郁民先生于1999年加入爱德曼国际公关公司,现担任爱德曼（中国）集团高级副总裁，负责爱德曼上海分公司和广州分公司的管理。他在企业品牌声誉,健康传播，危机管理等方面拥有丰富的经验. 服务过的客户包括强生, 星巴克，阿斯利康，沃尔沃建筑设备，玛氏，淡水河谷和大陆集团。
在被任命为中国区高级副总裁之前，陶郁民先生担任担任中国区联席主席。再之前，陶先生领导着爱德曼上海和广州区域的执行总裁。陶先生为强生的企业股本项目提供了专业咨询服务，并为强生中国创立了再造品牌资产项目，建立了企业社会责任平台，开展了强生家庭健康计划。他还为健康护理类客户领导并协调了跨七个国家产品召回。 此外，他还为强生奥运项目提供了战略咨询服务。
陶先生是爱德曼最杰出的培训师之一。通过十五年的公共关系和传讯职业生涯，在不同的地区包括中国内地，香港和美国，总结出宝贵的在职培训经验和媒体关系处理的培训经验。陶先生为大都会人寿保险，阿斯利康，强生，眼力健，友邦中国，阿尔斯通等客户成功提供了媒体培训，发言人培训和企业危机培训。< p/>
在2005年重新回归爱德曼之前，陶先生就职于奥美公关公司，服务过阿迪达斯，美国通运以及巴斯夫等著名品牌。在开始职业公关生涯以前，陶先生还曾在马莎百货上海代表处工作，负责市场调研，商会管理。在职期间，陶先生还被派往香港工作一年。
陶先生毕业于上海东华大学，获得营销学学士学位，并于2004年获得了中欧国际工商管理学院的工商管理硕士学位（MBA）。他的英语、普通话、广东话和上海话都十分流利。
Tony started his career in public relations at Edelman in 1999, and is now Senior Vice President for Daniel J. Edelman China Group, managing the firm’s Shanghai and Guangzhou business. He has substantial experience in corporate reputation, healthcare and issue and crisis management, serving clients such as Johnson & Johnson, Starbucks, AstraZeneca, Volvo Construction Equipment, Mars, Vale and Continental.
Prior to his current position, Tony was the co-president of Edelman China. Before that, he also led the firm’s Shanghai and Guangzhou office as managing director. Tony provided counsel to Johnson & Johnson on the company’s corporate equity program, and managed to create the first unified corporate equity and CSR platform for Johnson & Johnson in China, the Johnson & Johnson Family Health Initiative. He also led the coordination across 7 markets in managing a product recall for a healthcare client. Furthermore, Tony has provided strategic counsel on Johnson & Johnson’s Olympic program.
Tony is one of Edelman’s top trainers. During his fifteen-year career in public relations and communications, he has developed invaluable, on-the-job training and first-hand experience in handling media relations, covering various markets including Mainland China, Hong Kong and the U.S. His media, spokesperson and corporate crisis training background is extensive.
Before starting his career in PR, Tony worked with the Marks and Spencer Shanghai Representative Office where he was responsible for market research and merchandise management. His position at Marks and Spencer also took him to Hong Kong, where he lived and worked for one year.
Tony received an MBA degree with honors at CEIBS in 2004. He also participated in an exchange program with Indiana University during his study. Tony graduated from Donghua University in Shanghai with a bachelor’s degree in Marketing. He is fluent in English, Cantonese, Shanghainese and Mandarin.