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Martin Lim

Martin Lim

Martin Lim

Co-founder & Chief Operations Officer
Electrify Asia
Event(s): Roundtable E ESI

Martin (The Martinator) Lim, Co-founder & Chief Operations Officer, Electrify Asia. A perpetual problem solver, ideas-generator and new business connector, he has transformed idealistic startups into newsworthy, profitable businesses as the lead in corporate planning, business development and consolidation, for more than a decade. His interest in energy and water led him to co-found Arteton Sdn Bhd to develop water treatment systems for disaster relief in the region.

With his latest venture, ELECTRIFY.SG, his partner, Julius Tan and himself intend to ignite the electricity retail industry by creating a retail marketplace and simplifying the entire electricity purchasing process.

ELECTRIFY.SG is Singapore's first marketplace for retail electricity plans. With the upcoming liberalisation of the power market, ELECTRIFY.SG allows business and household consumers to search for an electricity plan and sign-up directly with electricity retailers. Their marketplace is powered by Fibonacci™, our proprietary electricity pricing engine that enables retailers to offer dynamic prices to end-users.